“I launched my business career in 1975, without a thought about what I was going to be doing for the rest of my life!

A friend of mine, indeed, my brother-in-law, had founded an advertising agency to serve small hi-tech companies in Silicon Valley, and one of his clients was having a problem converting the leads his advertising was creating for him. At that time in my life, I had absolutely no interest in small business.

Indeed, I was on another journey of another kind at the time. As well, and as I told my brother-in-law, “Why me, Ace? I don’t know anything about small business.”

Indeed, I was on another journey of another kind at the time. As well, and as I told my brother-in-law, “Why me, Ace? I don’t know anything about small business.”

“You know more than you think you do, he said. Just come along for the ride. Let’s see what happens.”

So, I say the very same thing to you, Dear Reader. Just come along for the ride. Let’s see what happens.”

My first E-Myth book was published in 1986.

It was the beginning of a long and enthralling exercise, called, by me, waking everyone up!

I named it, The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It™.

The term, E-Myth, stood for the Entrepreneurial Myth™. The fact that most small business owners aren’t truly the entrepreneurs everyone thinks they are, but what I came to call, “technicians suffering from an Entrepreneurial Seizure™!”

Since that book, and the company I created to provide business development services to its many readers, millions have read The E-Myth™ and the books that followed it, starting out with The E-Myth Revisited™, and continuing with the more than 30 books which followed on its heels, along with the tens upon tens of thousands of small business owners who have participated in our E-Myth Mastery programs.

Since The E-Myth Revisited™ took the marketplace by storm, it became obvious to me that there was needed another series of books which addressed the application of my E-Myth Protocol™ in an entire subset of small companies, each of whom have been attracted to The E-Myth™ and applied its thinking to the extreme development of their uniquely designed Practices. The Practice of Law, or Chiropractic, or Landscape Contracting, et al.

There are now eighteen of those “vertical E-Myth books” addressing the seemingly unique problems of every field of endeavor, Co-Authored by those needless only to discover that my E-Myth Protocol™ has been applied successfully, and systematically, to each and every one of the leaders who have applied our E-Myth Protocol™ to the stunning success of their Practices demonstrating to each and every one of them that the work we have done over the years possesses the ability to create Super Stars in every kind of business on the planet.