Tag " inventing an experience"

There is a fundamental belief that there is no absolute truth about business.  But there is. The first absolute truth about business is that they are all broken.  They don’t work perfectly.  Nor do you.  That is absolutely true, but only the first of the absolutes. The second absolute truth is that all broken businesses can be improved.  Not absolutely, no.  But improved to perform better...

I’m fortunate in that I have an extraordinary assistant who reminds me every chance she can get that it’s time for me to write.  If she didn’t remind me, I would forget.  There is usually so much going on in my mind and therefore in my life – just like you I imagine – that keeping on point is rarely the foremost thing in my mind. My wife, Luz Delia, often comes to me to ask if I have...

No, there isn’t.  Yet, why is it that despite the obvious most of us would choose to wait before we take action?  Before we move in a new direction?  Before we deepen our understanding of what it means to be who we are? No, there isn’t enough time to wait. There is only the obvious.  That waiting is not the absence of choice, but the choice preferred by most of us, as we live on the edge...

The New Oxford American Dictionary tells us that the definition of the word essence is: the intrinsic nature or indispensible quality of something, esp. something abstract, that determines its character. So, then, what is the essence of entrepreneurship? Well, I would suggest, at the risk of baiting the bear, that you read Neil Senturia’s screed on the good Donald Trump to truly get a taste...

The last time you and I spoke, it was through an experience I created for us to speak through.  It was a store experience.  A darkening of light, a stunning experience, an unquestionably unique happening that I made up on the spot. That’s what entrepreneurs do, those I have come to call New Entrepreneurs® in this Age of The New Entrepreneur®where all the entrepreneurial action is.  They invent...