People have asked me over the years how to know when a business is worth pursuing.  How to know whether or not you are wasting your time.

I don’t know why this is such a difficult question for people to answer.

It is obvious to me that if you are passionate about your company, deeply passionate about it, like a love affair, then it’s worth pursuing whether you’ve got it down or not.

My feeling is clear on this.

That you are never wasting your time when you care deeply about the outcome.

What I am also clear about is that just because you love the purpose of your business, just because you’re passionate about it, does not mean that you are pursuing it correctly.

Indeed, if you’re struggling and making no headway, you’re probably not.

That’s why I invented The Dreaming Room®.

To assist people to come back to the beginning again where they can actually start to make a substantial difference in the path they are on and the path their company is on.

The results have been truly astonishing.

People who were lost, became found.

People who thought they knew what they were doing, but were experiencing difficulty doing it, came to see that the difficulty was a symptom that something serious was missing in their business and their relationship with it.  In The Dreaming Room® we fixed that quickly.

People who were depressed (many, many are; more than you would think) discovered that the cause of their depression was their lack of clarity about the business outcome they were committed to.  What in The Dreaming Room® I call The Great Result ®.  They quickly, sometimes with difficulty, but always  with surprise on their face, came to see that, and immediately come to the realization that The Great Result® is everything.  Without it, there is no juice.  With it, there is a profound restoration of passion.

In short, while most people confuse difficulty in their business no matter what they try to do to overcome it with the possibility that it’s their business’ problem — too much competition, wrong location, Walmart moved in – in fact, with a new face on it, a new look at it, a new wonder infused into the process by which they broach the idea of their business and their life, something remarkable always takes place.   And suddenly, there is new hope.  And suddenly with the new hope, life takes on a different meaning.  And suddenly with a different meaning, possibilities present themselves that never seemed to exist before.

Come Dream with me.

-Michael E. Gerber 

Don’t miss a special opportunity to purchase the original E-Myth, named by the Wall Street Journal as the #1 business book of all time!  It will be signed, with a serial number.  To find out more, visit this website.  

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